Fresh takes on marketing planning, martech, AI, GEO and B2B growth — so you can make better decisions, faster.
Marketing is moving faster than most planning cycles can keep up with. AI is reshaping how brands get discovered, cookieless tracking is forcing teams to rethink measurement from scratch, and the line between strategy and execution keeps blurring. The Hatch Blog exists to cut through the noise. Every article is written to be useful on a Tuesday morning: grounded in what actually works, honest about trade-offs, and shaped around the decisions marketers and founders are making right now. Whether you are building your first annual plan, auditing a martech stack that grew out of control, or trying to understand what GEO means for your organic strategy, you will find something here worth reading.
The signals that matter most as AI moves from experiment to infrastructure across marketing teams.
Read → AIFrom annual calendar to adaptive loop: how planning workflows are being rebuilt around AI tools.
Read → AIA clear-eyed look at what AI actually displaces, what it amplifies, and where human judgment still wins.
Read → GEOGenerative Engine Optimisation in practice: what signals drive inclusion in AI-generated answers.
Read → AIBeyond the hype: the workflows where ChatGPT genuinely saves time and the ones where it does not.
Read → GEOWhich SEO fundamentals carry over to GEO, which ones do not, and what you need to add to your strategy.
Read → AIA practical, step-by-step guide to using AI tools throughout the planning process without losing strategic clarity.
Read → StrategyThe reviews, retros and priority-setting sessions that keep high-performing teams aligned every quarter.
Read → StrategyWhere B2B and B2C teams are shifting spend, what is being cut, and how to make the case for your budget.
Read → StrategyReal, usable OKR examples across brand, demand gen, content and product marketing for B2B contexts.
Read → PrivacyA clear status update on deprecation timelines, browser positions and what it means for your ad stack.
Read → PrivacyFirst-party data, server-side tracking and cohort-based approaches that hold up in a post-cookie world.
Read → MeasurementHow to build a reliable attribution model when third-party signals are gone or unreliable.
Read → MeasurementThe frameworks and proxies that make brand investment defensible in a performance-obsessed budget conversation.
Read → MeasurementWhat goes in, what gets cut, and how to design a dashboard that drives decisions rather than collecting dust.
Read → MeasurementHow to tell the difference, which numbers to stop reporting, and what to put in their place.
Read → DemandWhat happens in the channels you cannot track, why it matters, and how to design around it.
Read → DemandHow to run focused, high-quality ABM programmes without enterprise tooling or a large team.
Read → DemandThe channels, cadences and formats that actually move content beyond the publish button in B2B.
Read → ChannelsHow to build a LinkedIn presence that compounds over time without burning out your team on content creation.
Read → ChannelsWhy owned email remains the highest-leverage B2B channel and how to build one that grows on its own.
Read → ChannelsTurn one strong piece of content into ten without losing quality — a repeatable system for small teams.
Read → OpsWhy MOps has gone from back-office function to strategic lever and what a mature MOps team looks like.
Read → OpsA step-by-step audit process to find redundant tools, coverage gaps and the integrations you are missing.
Read → OpsThe criteria, questions and process for cutting your stack without creating gaps in capability.
Read → GrowthWhat a lean, modern GTM motion looks like when you have limited runway and need to find signal fast.
Read → GrowthHow to choose the right motion for your product, your market and your stage — and when to blend both.
Read → GrowthWhat AI-assisted outbound looks like in practice, where it works and where it still falls short.
Read → ServicesWhat a good brief includes, the questions agencies actually need answered, and how to avoid wasted first weeks.
Read → ServicesA clear comparison of the three models — when each one fits, what each one costs, and how to decide.
Read →Hatch turns strategy into a structured, shareable plan in minutes. No blank page, no spreadsheet maze.