Hatch is the independent B2B media for marketing planning, martech evaluation, acquisition strategy and ROI measurement. Practical guides, honest comparisons, and a free plan builder — no fluff, no fabricated numbers.
Six hubs to compare, decide and execute.
Independent reviews and comparisons of the marketing software teams actually use day to day.
ExploreHow to build, audit and rationalise a martech stack that fits your team size and budget.
ExploreChannel-by-channel guides to generating and converting demand in B2B markets.
ExploreAttribution models, dashboards and frameworks for proving and improving marketing return.
ExplorePlanning methodologies, GTM templates and quarterly roadmap models for marketing leaders.
ExploreHow to select, brief and manage agencies, plus marketing compliance and legal essentials.
ExploreComparisons and guides marketers start with.
A structured comparison of the leading platforms for campaign planning and budget management.
ReadFeature, pricing and fit analysis for three of the most evaluated CRM and marketing platforms.
ReadLayer by layer — CRM, automation, CDP and analytics — without the tool sprawl.
Read6sense, Demandbase, RollWorks and more — compared for account-based teams.
ReadHow to build and prioritise an organic search programme aligned to a long sales cycle.
ReadFirst touch, last touch, multi-touch and data-driven models — when each makes sense and why.
ReadThe guided Marketing Plan Builder turns objectives into a channel mix and a budget split.